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Sisu Licorice Pastilles, 36g - Case of 24

  • $68.90
  • Save $7.66


Sisu is a licorice pastille flavored by secret Sisu-aroma that was launched in Finland in 1928. Sisu is named for the true nature of the Finnish people. For the Finns, the Sisu brand is part of the Finnish spirit that no other brand can replace. Sisulla siitä selviää. (With Sisu, you can do it).

Sisu is a Finnish word that cannot be translated metaphrastically into the English language, loosely translated to mean stoic determination, bravery, guts, resilience, perseverance and hardiness, expressing the historic self-identified Finnish national character.

Sisu is about taking action against the odds and displaying courage and resoluteness in the face of adversity. Deciding on a course of action and then sticking to that decision against repeated failures is Sisu. It is similar to equanimity, with the addition of a grim quality of stress management. The pertaining adjective is sisukas, "having the quality of Sisu".


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